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CRMHubSpotIntermediate

HubSpot API

Manage contacts, deals, tickets, and marketing data in HubSpot.

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What it does

Reads and writes CRM records — the central hub for lead tracking, deal pipeline updates, and customer interaction logging in AI sales workflows.

What data it can access

  • Contacts and companies
  • Deals and pipeline stages
  • Support tickets
  • Email engagement logs

What actions it can perform

  • Create and update contacts
  • Move deals between stages
  • Log activities and notes
  • Create tickets

Common AI use cases

Related data sources

Authentication / permission notes

OAuth 2.0 or Private App token

Privacy considerations

CRM holds full customer PII. Use private apps with scoped permissions and audit write operations.

Implementation difficulty

Intermediate

Documentation

Reference: https://developers.hubspot.com